If you're launching a business that's going to sell retail goods directly to consumers, then you'll likely need to deal with a wholesaler sooner rather than later. Although some companies opt to purchase goods directly from manufacturers, this approach can be fraught with challenges and may leave you exposed to many potential issues.
In particular, using a wholesaler means that you aren't limited to the often huge orders demanded by manufacturers. Buying bulk allows you to take a more agile approach to your inventory, adjusting to demand and trends as necessary. However, benefiting from these advantages requires you to find the right wholesalers for your needs.
The Basics of Traditional Fulfilment
Assuming you aren't launching a drop shipping business, then you'll need to work with a wholesaler that can ship directly to your warehouse or storage facility. Traditional fulfillment offers your company the most significant level of control at the cost of requiring available physical space. Many online wholesalers are happy to work with traditional companies since it reduces their workload.
Taking this approach means you need to plan your wholesale needs around your storage space. If you have limited warehouse capacity, make sure to work with wholesalers who can ship you an appropriate number of units. If you intend to sell in relatively small quantities, then taking delivery of massive orders will only strain your infrastructure for little to no benefit.
Of course, wholesalers understand that one size doesn't fit all when it comes to retail distribution. If you're concerned about the quantities offered by a wholesaler, don't be afraid to contact them. Some companies may be willing to work with you to provide smaller shipments, often at a slightly higher cost.
Finding the Best Wholesalers
There's more to a successful wholesaler relationship than simply finding a company that will supply you the right products in the right quantities, however. You'll also want to ensure that your suppliers can deliver on time and that they stand behind the products they sell. Customers are likely to notice defects or other issues, so supply problems will quickly create more work and more trouble for you.
Although there's no fool-proof method to finding the best suppliers, it's often a good idea to do as much research as you can. Even when working with online wholesalers, always try to find a real person to discuss issues with, either through email, phone calls, or another form of communication. Likewise, industry-specific tradeshows can help you connect with suppliers before placing large orders.
Ultimately, the key to finding the best wholesalers is thorough research and a commitment to building long-term relationships. By speaking directly with suppliers and voicing your needs and concerns, you'll be able to build strong relationships that ensure your company receives high-quality goods on time and for the best possible price. To get started, contact a wholesale online product distribution service.